Unlock the Power of Surveys and Polling: Understanding Your Base

Surveys and public opinion polling play a crucial role in helping businesses and political organizations understand their client bases and constituents. By gathering data on the opinions, attitudes, and behaviors of a particular group, organizations can make informed decisions about how to best serve and meet the needs of their customers and supporters. In this article, we’ll delve into the importance of surveys and public opinion polling for understanding client bases and political constituents, and offer some tips on how to effectively conduct these types of research.

Why Surveys and Polling Matter

Surveys and public opinion polling are powerful tools for gathering data and gaining insights into the views and preferences of a specific group of people. For businesses, this can be invaluable in helping to shape marketing and product development strategies, as well as identifying areas for improvement in customer service and satisfaction. By understanding what customers want and need, businesses can better target their efforts and resources to meet those needs, ultimately leading to increased sales and loyalty.

Political organizations also rely on surveys and polling to gauge the opinions and attitudes of their constituents. This can help them understand how their policies and actions are perceived, and make adjustments as needed to better serve the needs of the community. In addition, surveys and polling can help political organizations to identify key issues that are important to their constituents, allowing them to focus their efforts on addressing those issues and connecting with voters.

Conducting Effective Surveys and Polling

There are a few key factors to consider when conducting surveys and public opinion polling to ensure that the data gathered is accurate and representative of the target group.

First, it’s important to have a clear and well-defined research question or objective. This will help to guide the design of the survey or poll, and ensure that the data collected is relevant and useful.

Next, it’s important to carefully consider the sample size and sampling method used. The sample size should be large enough to be representative of the target group, but not so large that it becomes impractical or costly to gather the data. The sampling method should be carefully chosen to ensure that the sample is representative of the target group, and that there is no bias in the data.

It’s also important to carefully design the survey or poll questionnaire to ensure that the questions are clear, unbiased, and relevant to the research objectives. It’s a good idea to pilot test the questionnaire with a small group to identify any potential issues or ambiguities before administering it to the full sample.

Finally, it’s important to carefully analyze the data gathered to draw meaningful insights and conclusions. This may involve using statistical techniques to identify trends and patterns in the data, and to determine the significance of any differences or correlations observed.

Conclusion

In conclusion, surveys and public opinion polling are powerful tools for understanding the views and preferences of client bases and political constituents. By gathering data on the opinions, attitudes, and behaviors of a particular group, organizations can make informed decisions about how to best serve and meet the needs of their customers and supporters. By considering factors such as research objectives, sample size, sampling method, questionnaire design, and data analysis, organizations can conduct effective surveys and polling to gain valuable insights and inform their decision-making.

 

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The Essential Skills for Contracting with the U.S. Government

The Essentials

 

As a Government contractor, it’s important to have a range of skills in order to be successful in delivering high-quality products and services to the United States government. These skills include technical expertise, business acumen, project management, compliance, communication skills, problem-solving, and leadership. In this article, we’ll explore each of these skills in depth and how they contribute to success in the Government contracting industry.

  1. Technical Expertise:

    Understanding the technical aspects of government contracting.

    One key area of expertise for defense contractors is understanding the technical aspects of their work. This includes knowledge of specific technologies or materials, as well as an understanding of how these technologies are used in the defense industry. For example, a defense contractor working on aircraft might need expertise in aerodynamics, materials science, and systems engineering.

  2. Business Acumen:

    Developing and implementing effective business strategies in addition to technical expertise.

    It’s important for contractors to have a strong understanding of business principles and practices. This includes financial management, marketing, and sales. As well as an understanding of the procurement process and how to bid on contracts. By developing and implementing effective business strategies, contractors can win clients and grow their business.

  3. Project Management:

    Planning and executing complex projects.

    Effective project management is another key skill for government contractors, as they often work on complex, multi-faceted projects. This includes the ability to develop project plans, set goals and milestones, and manage budgets and resources. Communication is also critical in this role, as defense contractors must be able to effectively communicate with team members and stakeholders and adapt to changing circumstances as needed.

  4. Compliance:

    Adhering to regulations and standards in the world of Federal contracting.

    Industry Compliance is another important skill for government contractors, as they must adhere to strict regulations and standards when working with the government. This includes understanding and following rules related to security, quality control, and ethical conduct. It’s also important to be familiar with the specific requirements of contracts, including any performance standards or delivery schedules.

  5. Communication:

    Articulating technical concepts and ideas effectively.

    In addition to technical and business skills, government contractors must also have strong communication skills. This includes the ability to clearly articulate technical concepts and ideas, as well as the ability to present information in a clear and concise manner. It’s also important to be able to listen to and understand the needs and concerns of clients and team members.

  6. Problem-Solving:

    Identifying and solving problems for the U.S. Government.

    Problem-solving skills are crucial for contractors, as they may encounter any number of complex problems during the course of a project. The ability to think critically and creatively, and to develop and implement solutions in a timely manner, is essential. This is especially important in the defense industry, where the consequences of failure can be significant.

  7. Leadership:

    Motivating and leading teams to success.

    Finally, government contractors may be called upon to lead  any combination of employees, stakeholders, and subcontractors.  To instill a sense of direction and cohesion, one must cultivate strong leadership skills. This includes the ability to motivate and inspire team members, as well as the ability to delegate tasks and responsibilities effectively. Building and maintaining positive working relationships with team members and stakeholders is also key.

Government Contracting expertise requires a functional combination of all of the skills listed above. When you marry those skills with the practical wisdom that comes from experience, you have the makings of an effective asset for your client. The combination of skill and experience is necessary to deliver a consistently high quality of products and services to the government, and to navigate the complex and highly regulated U.S. Federal Government.

CountryIntel employs world-class experts in the fields of:

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Surveys and Public Opinion Polling 

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Strategic Planning and Management Consulting 

 

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Country Intelligence Report: Inside The Country Intelligence Group

In this special episode we speak with Jeffrey Fourman, the Founder and Managing Director of The Country Intelligence Group. We discuss the origins of the firm, the company’s values and mission, and how CountryIntel leverages it’s unique collection of specialized management consulting, data analysis, and human capital service expertise to help the worlds most complex organizations achieve and surpass their goals.

 

The Country Intelligence Report

The Country Intelligence Report is a bi-monthly examination of the stories impacting the world of management consulting and International relations. We cover a range of topics than cover the intersection of Management Consulting and International Relations. We discuss such topics such as how to establish and accomplish goals, habits of effective leadership, Energy industry dynamics, and the diplomatic discipline of women, peace, and security.

The show is hosted by Krista Campbell, Senior Workforce Development Consultant and Spencer Bentley, Director of Marketing and Communication. It is produced by Jonathan Maze, Senior Management Consultant, Krista Campbell and Spencer Bentley. More episodes of the show can be found here

WHAT DOES A DATA DICTIONARY AND A REFUGEE CAMP HAVE IN COMMON?

By Leezan Omerbell

 

In my last life as a foreign affair professional, I worked as a field volunteer for Un Ponte Per, a non-governmental organization under the United Nations, at the Domiz Refugee Camp in the Kurdish Province of Dohuk, Iraq. As a volunteer, I used my language skills to collect data to help manage and allocate resources. A few days after arriving, I was in one of the trailers looking over my notes when a man entered the trailer. The man was about my age and wanted to know if his grandmother could come inside and sit on one of the empty chairs while waiting to be processed. Without hesitation, I agreed. A few minutes later a young woman entered with him and sat on one of the chairs. When I questioned him about the whereabouts of his grandmother, he simply pointed to the young woman.

As it turned out, the woman was not his grandmother, but his wife. You see, I had failed to take into consideration that even though I spoke the regional languages, there can be variances in vocabulary depending on location and dialect. Although the man thought he was communicating effectively, and I thought I was receiving the information correctly, there was still a disconnect.  To me the word he had used meant someone old, such as a grandmother. But in his dialect, it meant “wife.”

The Merriam-Webster dictionary defines communication as “a process by which information is exchanged.” This process is the foundation of all relationships, personal and professional. But what we often forget, is that machines too need to communicate and exchange information with one another as an integral part of modern life and business. Broken down to their simplest level, machines such as database systems communicate with one another continuously and need to so do to remain relevant.

But how do we prevent miscommunication between these machines? If humans can have such misunderstandings, like the one that took place between that young man and myself, then machines can most certainly experience miscommunication too. As a solution, data dictionaries for database systems were created to enable clear and correct exchanges of information. For your own systems, before accurate exchanges can take place, you should do your due diligence, and do some database dictionary “house cleaning.”

  1. Update your data dictionary: Update your data dictionary to reflect your database as it changes. Databases change…a lot. Columns and fields become irrelevant; some are taken out while new ones are added. So, before you begin exchanging data with another database, make sure your own data dictionary is up to date.
  2. Make your data dictionary readable: This isn’t corporate law where you must write policy in a language no one can read. The point of your data dictionary is so that others can clearly understand what your database is about. If others can’t read it or understand it, then you have failed to create a working data dictionary. Make your data dictionary simple and easily readable.
  3. Answer questions: This might sound like common sense, but if an individual who is working with your data dictionary has a question, answer it. And set up time to provide clarifications. Learn from these instances and update your dictionary accordingly to prevent similar questions in future.

Again, the whole purpose of your data dictionary is so your database can communicate with another system. This allows everyone involved, machines included, to get on the same page. If it fails to accomplish this, your data dictionary needs work. Small improvements to your data dictionary can yield huge benefits for your database.

 

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LEADERSHIP VS. MANAGEMENT IN WORKFORCE DEVELOPMENT

by Chelsea Salyer

 

A major focus of workforce development, a service offered by CountryIntel, is helping an individual develop the skills and abilities required to succeed within their workplace. Some of those skills and abilities may relate to leadership and/or management.

People often mistake leadership and management to be one and the same, but fundamentally they are very different. Yet both practices are essential to running a business. Certain business scenarios require diverse skills. Distinguishing between leadership and management can help a business efficiently employ its resources to achieve success.

Leadership is about inspiring, motivating, and empowering others to work toward a shared vision, while management is concerned with administrative responsibilities and ensuring day-to-day operations run smoothly.

One of the main differences between leadership and management is seen when executing the business’ vision. Leadership is more strategic while management is more operational. Leaders examine where the business stands, set a vision for future organizational growth, and develop a strategic plan for how to move from the present to the future. Leaders, by nature, are innovative. Alternatively, managers implement processes and procedures that help the business achieve the objectives set by the leaders. Simply put, leaders ask “what” and “why” whereas managers ask “how” and “when.”

Another difference between leadership and management lies within how they either inspire or manage their followers and subordinates. Leaders inspire trust among employees and rely on that relationship to build a following. When communicating the vision, leaders are responsible for helping employees see themselves within the bigger organizational picture. They connect an employee’s goals and aspirations with the company’s vision, giving meaning to the day-to-day functions while aligning short-term and long-term direction.

Separately, managers rely on the authority of their job description to effectively manage employees and maintain compliance. Managers coordinate activities among subordinates and organize staff to optimize efficiency and play to the strengths of each individual. Managers break down big projects into smaller milestones and assign tasks according to resource limitations such as schedule and budget. They are more focused on the tactical responsibilities required to meet the organization’s objectives.

Despite the differences between leadership and management, the two practices often organically intertwine within a business structure. Both leadership and management structures are needed to engage a workforce toward a shared vision and achieve organizational success. While it is crucial to understand their differences, it would be unwise to purposefully try to separate one from the other. Rather, the focus should be on how these two practices will coincide and how to harness their differences to complement one another. Together, leadership and management help bridge the gaps in scenarios where reliance on one skill alone might fall short. Developing a workforce with both leadership and management functions is crucial to the overarching success of the business. Even more critical is developing skills uniquely tailored to each individual employee’s role.

 

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THE PAIN POINTS SHOULD GUIDE YOU, NOT THE SPARKLE OF A SHINY PENNY

by Jeff Fourman and Leezan Omerbell

 

Ideas are abundant. Ideas that evolve into prototypes are rare. Prototypes that become essential tools for clients are even more scarce. And if you want to talk unicorns, then build a product that becomes essential for your clients. Hopefully, your team can gain insight from CountryIntel’s lessons learned, which we compiled while applying a lean approach to creating viable products for our government client base.

Budget: When assessing the budget for product development, it is common practice to simply “go big” and request a large price tag. While this type of proposal might be accepted, the request for a large amount is often unappetizing. From experience, we discovered it is easier to pilot products with a smaller, more reasonable budget when building lean. Then you can focus on the key pain points that your prototype addresses. This approach keeps your team focused on a lean solution that can deploy rapidly with effective results and an undeniable proof of concept. With this approach, your client reaps the benefits sooner and with a greater return on investment. They will also be more likely to continue to invest in the solution with iterative enhancements to rapidly address the most problematic pain points.

Prototype: It is tempting to present a finished and highly polished product which you think is “just right” for your clients. But operating under such assumptions can present challenges. Initially developing too far down the technology roadmap for your solution is risky. You may not incorporate all the client’s feedback necessary to guide you down the right path, and you may end up wasting valuable time and funding on a solution that only partially meets the client’s needs, paints you into a corner, and creates problems of its own. If the client wants something that only partially meets their needs, they could simply buy a Commercial Off-The-Shelf (COTS) solution and overpay for features they will never use or that require unwieldy workarounds to operationalize. Remember, the pain points should guide you, not the sparkle of a shiny penny.

Do not gamble with your budget and assume you know all your client’s wants and needs from the start of a development road map. Gamble long enough and you are certain to lose. Then you will have to backtrack, make costly adjustments, and potentially need to restart completely if you do find yourself surrounded by wet paint. Again, when building, keep the prototype lean and minimal at first, and keep open lines of communication with the client so honest feedback can be collected. And do not be afraid to ask, “What stinks about this prototype?”  They will tell you, and it could keep you from having to start over if there is a nagging nuisance which they are afraid to tell you about in early prototyping.

Maximize end-user feedback loop: The purpose of building a lean prototype is to provide the client and end-users the opportunity to assess the product and provide feedback and recommendations. Optimizing the end-user feedback loop enables you to make these changes and provide the client with a viable product that suits their specific needs. This also helps justify a budget to further enhance the prototype into a more robust operating product. Ultimately, this approach increases client confidence and trust that what they are paying for is exactly what they need.

 

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